The Beauty Reimagined Summit continues today, May 4, with experts from Mintel and sustainable haircare brand Susteau presenting on topics that are driving the future of product formulation—clean beauty and sustainable personal care..

At 10am, Sarah Jindal, senior director, BPCH Americas, Mintel, will present “A Look at Clean Beauty.”

Kailey Bradt, founder of Susteau, a haircare brand that makes water-activated formulations, will present at 11am. Her topic is “Reimaging Haircare.”

Susteau, formerly OWA Haircare, launched in June 2019. The company’s  Moondust Hair Wash is a powder-to-lather shampoo with a rich, velvety lather that is said to gently cleanse and leave hair soft and full of body without overdrying. 

“I took my background in chemical engineering and spent two years iterating the formulation on my bedroom floor to create, what today is known as, Moondust Hair Wash. This, though, is only where my vision begins,” Bradt said on her website.

Both Mintel and Susteau’s presentations will be held in Room 1A03.